Practical intelligence on how Australian family law clients search, what AI platforms cite, and what your firm can do about it.
Google AI Overviews now sit above every organic result for family law queries. Here is exactly what triggers them, what Google selects as a source, and what your firm's content needs to look like to appear in those answers.
The phone call to your firm is step twelve. Before that, prospective clients spend days asking ChatGPT detailed questions. Here is the exact search sequence and which firms are appearing in those answers.
The Family Law Amendment Act 2024 took effect June 2025 and triggered sharp increases in AI search traffic. Here is which Australian firms are winning that traffic and why most are not.
Property settlement generates more AI search traffic than divorce or custody combined. We mapped which firms appear in ChatGPT answers for the top queries and what they have in common.
Custody searches are emotionally charged and highly specific — exactly what people bring to ChatGPT. Here is what clients are asking and which firms are appearing in those answers.
Most family law firms have a decent website but zero AI citations. Here is the exact structural gap and the three fixes that close it. Most take under a day to implement.
Adding FAQPage schema to your practice area pages is the single highest-leverage change a law firm can make for AI visibility. Here is how to do it in under an hour.
The journey from "I need a lawyer" to "I'm booking a consultation" has changed dramatically. AI platforms now sit between the problem and the phone call. Here is what that means for your firm.
An llms.txt file tells AI crawlers exactly what your firm does, who you serve, and what questions you answer. Almost no law firms have one. Here is how to build yours in under an hour.
People facing separation are asking ChatGPT for legal guidance before they call anyone. We analysed 200 family law queries across AI platforms and found a clear pattern in which firms get cited and why.
Your Google Business Profile feeds ChatGPT, Google AI Overviews, and Perplexity. A poorly maintained GBP costs you AI citations every day. This 12-point checklist covers every signal that matters.