AI SEO for Australian Family Law Firms

Australians search AI
for a family lawyer.
Is your firm there?

When someone faces a divorce, custody dispute, or property settlement, they spend weeks on ChatGPT researching who to call. We make sure your firm is the one they find.

→ See a live client dashboard
Sample Audit Report
Your Grade D
31% AI visibility. Competitor firm is at 69%.
FAQ SchemaMissing
llms.txt FileMissing
Answer-First ContentMissing
GBP OptimizedPresent
Modern law office
72%
of people researching a lawyer now start on ChatGPT or Google AI before making a call
Real-time
audit, instant score
3x
faster citation growth vs traditional SEO alone

Your firm is invisible where clients now search

Someone going through a separation or custody dispute doesn't just Google a lawyer. They spend days asking ChatGPT detailed questions: "best family lawyer in Melbourne for custody," "how to find a good divorce lawyer in Brisbane," "what should I look for in a family law firm." Your competitors are being named in those answers. Your firm is not.

Traditional SEO agencies optimise for Google crawlers. We optimise for AI citation engines. That is where the next decade of client discovery happens for family law.

How it works

Four steps from invisible to cited across every major AI platform.

01

Free AI Audit

We run a full AI visibility check on your firm. You see your score, which competitor firms are being cited instead of you, and exactly what is missing from your site.

02

Fix the Gaps

We add FAQ schema to your practice area pages, build your llms.txt file, optimise your Google Business Profile, and publish content written to answer the questions clients actually ask AI.

03

Track Results

Weekly reports showing your AI citation score, keyword rankings, and competitor movement. You see your firm's name appearing in AI answers in real time.

04

Clients Find You

AI platforms start recommending your firm for family law queries in your area. More qualified enquiries without ad spend. One new client pays for months of the service.

Family law consultation

This works especially well for family law firms

Family law clients have one of the highest AI research intensities of any professional service. Before they call anyone, they spend days or weeks asking ChatGPT questions about their situation. That research phase is where you need to appear - not just on Google, but in the AI answer itself.

And the economics work. One new family law matter can be worth $5,000 to $50,000+ in fees. Our monthly fee pays for itself with a single client. Meanwhile almost no family law firms in Australia are doing this yet - which means the window to get cited before your competitors is right now.

Send Me My Free Audit

Simple, transparent pricing

No hidden fees. No lock-in beyond the minimum term. Cancel anytime after that.

Starter
AUD $997
per month
3-month minimum · then month-to-month
"Get visible on AI — faster than your competitors."
  • Full AI visibility audit
  • FAQ schema implementation (up to 3 pages)
  • llms.txt file setup
  • 2 AI-optimised blog posts/month
  • GBP optimisation
  • Monthly citation score + review report
  • Competitor tracking (3 competitors)
  • Review gating system setup
Get Started
Premium
AUD $3,997
per month
6-month minimum · then month-to-month
"Total market ownership across every AI platform."
  • Everything in Growth
  • 8 AI-optimised blog posts/month
  • Multi-location support
  • Custom AI citation strategy
  • Competitor tracking (unlimited)
  • Priority response (same-day)
  • Full review management + reporting
Get Started
All prices in AUD. Async-first. No scheduling. Updates delivered on your time.

Find out if AI is recommending your firm

We run a free AI visibility audit on your law firm. You get your score, see which competitor firms are being cited instead of you, and get a clear list of what to fix. No pitch. No commitment.

Send Me My Free Audit
Your score generates the moment you submit. AI visibility, competitor comparison, and gaps, instantly. · Support via Telegram @hunterengine
No pitch, no commitment
The audit is free. You decide what to do with the results.
Real data, not estimates
We query ChatGPT, Google AI, and Perplexity live against your actual practice area keywords.
Competitor comparison included
You see exactly which firms are outranking you on AI and what they are doing differently.

Questions we hear every week

If something is not answered here, email us and we will respond within 24 hours.

What is AI SEO and why does it matter for law firms?
AI SEO (also called GEO, or Generative Engine Optimization) is the practice of getting your firm cited by AI platforms like ChatGPT, Google AI Overviews, and Perplexity. When a prospective client asks ChatGPT to recommend a family lawyer in their area, the AI pulls from sources it trusts. Traditional SEO gets you onto Google's list. AI SEO gets you into the AI's answer - where more and more clients are now looking first.
Do family law clients really use ChatGPT to find lawyers? +
Yes - and it is accelerating fast. Family law is one of the highest-research purchase decisions a person makes. People going through separation or custody disputes spend days or weeks researching before they call anyone. ChatGPT and Google AI are now the starting point for that research. If your firm is not being cited in those conversations, you are invisible at the most important moment.
How quickly do I see results? +
Your audit is instant. Score, competitor comparison, and gap list generate in real time when you submit.

Most clients see their AI citation score move within 30 to 45 days of implementing schema fixes and publishing the first optimised content. Full momentum typically builds over 90 days. We track your score weekly so you see exactly what is moving and what is not.
How is this different from regular SEO or Google Ads? +
Google Ads stops the moment you stop paying. Traditional SEO optimises for crawlers - keyword density, backlinks, page speed. AI SEO optimises for citation engines, which care about structured data, authoritative answers, and content that directly addresses the questions clients ask AI. We do all of it, but the AI layer is what most agencies miss entirely and what is growing fastest.
Do I need to sign a long contract? +
Starter and Growth plans require a 3-month minimum. Premium requires 6 months. After that, you go month to month. We set minimum terms because AI SEO compounds over time. Results at month 3 are meaningfully better than month 1, and we want every client to actually see what this can do.
Can I see what the client dashboard looks like? +
Yes. You can view a live demo dashboard at hunterengine.com/demo. Every client gets their own private version with their real data updated weekly.

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AI search is changing fast. Stay ahead of it.

One email per week. Practical tips on AI SEO, GEO, and what is actually moving citation scores for law firms right now. No fluff.