How to write llms.txt for a hospitality or property brand

An llms.txt file gives AI crawlers a concise map of your brand: who you serve, what you offer, which pages matter, and which questions your site answers.

What this changes

For hospitality, travel, and property brands, it should point to property pages, restaurant pages, destination guides, FAQs, booking or inquiry pages, and brand proof.

It is not a magic ranking switch, but it is a useful clarity layer when paired with strong site architecture and structured data.

What to do next

Start by checking how your brand appears for real recommendation prompts across Google, Maps, ChatGPT, Perplexity, and Google AI Overviews. Then fix the pages, profiles, citations, and structured data that make your brand easier to verify.