Taking new clients now

Built for founders
doing their own
sales.

I build AI outbound systems, dashboards, and sales infrastructure for bootstrapped B2B SaaS founders. You stop doing it manually. I build the system that does it for you.

★★★★★

"Barbara built our outbound system in 6 days. We booked 4 qualified calls in the first week." — SaaS founder, B2B

See what I build Watch the 2-min demo
40+
Systems Built
7 days
Avg. Delivery
16yr
Sales Experience
5.0
Client Rating
AI Outbound· Lead Qualification· Sales Automation· Custom Dashboards· Landing Pages· Signal Intelligence· Done For You· Founder-Led· No Long Contracts· Live in Days· AI Outbound· Lead Qualification· Sales Automation· Custom Dashboards· Landing Pages· Signal Intelligence· Done For You· Founder-Led· No Long Contracts· Live in Days·
What I Build

Two focused services.
Built for your outcome.

No templates. No agency handoffs. Every project is scoped and built specifically for what your business actually needs.

01

Modern Websites & Landing Pages

A sharp, high-design presence that positions you clearly and moves visitors toward a conversation. Built to convert, not just look good.

Custom Design Animations Mobile First High-Converting
02

AI Systems & Dashboards

Clean internal tools, mini-apps, and full AI operating systems tailored to your needs. Replaces manual chaos with autonomous workflows that handle outbound, follow-ups, and lead qualification.

AI Workflows Custom Dashboards Outbound Automation Real-Time Data

Need ongoing AI support?

I also offer AI Implementation (Claude Cowork), a monthly done-for-you service where I manage and optimize your AI workflows, automations, and systems. You stay focused on the business. I keep the engine running.

Ask About This
Watch First: 2 minutes
See exactly what I build and how it works
Built for small B2B teams
Live in under 7 days
No long-term contracts
Done-for-you delivery
The Process

From zero to running.
In days, not months.

No long discovery phases. No back-and-forth for weeks. Here is exactly how it goes.

01

Fire the Engine

We talk for 30 minutes. You tell me what you're building, what's broken, and where you want to go. No pitch from me.

02

I Scope the System

I map out exactly what to build and how it connects to your business. You get a clear plan before anything starts.

03

Build Starts Fast

I build it. You get updates as it comes together. Most projects are ready within 7 days.

04

You Launch and Scale

Your system goes live. You start seeing results. I stay close to make sure it performs the way it should.

Barbara de Guzman, AI Systems Architect
Barbara de Guzman
AI Systems Architect, Hunter Engine
16 years in B2B sales & customer leadership
40+ AI sales systems deployed for B2B teams
International roles across Qatar, Dubai, Atlanta, Singapore and Philippines
Solo operator. One point of contact. No agency overhead.
LinkedIn X / Twitter Email
About

Not an agency.
Not a freelancer.
A builder.

I'm Barbara. I spent 16 years in B2B sales and operations across four countries before I figured out that the tools most small teams use are built for enterprise budgets. So I built my own.

Hunter Engine exists because founders doing their own sales shouldn't have to choose between expensive software, overpriced agencies, or building everything themselves. You get a system. You get results. You don't get a monthly retainer for someone to explain what they're still figuring out.

One person. One point of contact. Clear deliverables and fast execution. That's the deal.

"I build infrastructure, not hand-holding. Assets that live in the background and convert on command."

Start a conversation
40+
Systems Deployed
7 days
Average Delivery
5.0
Average Rating
Get Started

Let's see if we're a fit.

Tell me about your business. No pitch. Just a real conversation about what you're trying to build and whether I can help you build it fast.

Fire the Engine
Taking new clients
FAQ

Questions people actually ask.

No, I will not ask you to sign a 12-month contract. Yes, I build fast. Here is everything else.

Those are tools. A system is how the tools connect and run together without you managing them daily. Most founders using Apollo are still manually pulling lists, writing emails, and tracking replies in a spreadsheet. That is not a system. That is a tool with extra steps. I build the layer that connects it all and runs it automatically.
Yes. I build for founders, not engineers. Everything is documented, handover is included, and I do not disappear after delivery. If something breaks or needs updating, you message me. I also offer Claude Cowork for founders who want me to manage it ongoing so they never have to touch it.
Start with the AI Systems Audit at $697. I map your current sales process, identify exactly what to build and in what order, and deliver a written action plan. The $697 is fully credited toward your build if you move forward. It is the lowest-risk way to see if we are a fit before committing to a full project.
A VA needs managing. A system does not. You onboard a VA, train them, review their work, and replace them when they leave. A sales system runs the same way every day regardless of your mood, your schedule, or your bandwidth. It does not need a salary, a sick day, or a performance review.
That is exactly when to build it. Most founders wait until they are overwhelmed to systematize, then they are too busy to do it properly. Building the system when it is quiet means it is already running when demand picks up. The outbound system finds and warms leads for you. That is the point of it.
Most clients see their first conversations started within the first week the system is live. Booked calls typically follow in week two or three depending on your sales cycle. This is not paid ads. It is outbound. The system starts working immediately but pipeline takes a few weeks to show in your calendar.
If you are a B2B founder doing your own sales, spending time on manual outreach, follow-ups, or lead research, and you have a product that sells in a conversation — this is for you. If you are pre-product or still figuring out who you sell to, come back when you have closed at least three customers. The system works best when the offer is already proven.
From the Field

Things founders actually need to know.

No thought leadership fluff. No 47-step frameworks. Just honest writing about AI, sales, and building without a team.

AI Sales Automation

Your CRM Is Not a Sales System. It Is a Graveyard.

You have 400 contacts in your CRM. Eighty percent have not heard from you in six months. Twelve percent have a note that says "follow up" with no date. The rest are a mystery even to you. This is not a leads problem. It is a system problem.

Most B2B founders doing founder-led sales spend more time logging activities into their CRM than actually selling. The CRM becomes the job. The selling becomes the afterthought. And somewhere between tagging a contact as "warm" and writing a follow-up task you will never do, a qualified buyer found someone else who actually showed up.

An AI sales automation system does not replace your CRM. It replaces the manual chaos around it. It watches for signals like a LinkedIn comment, a job posting, or a competitor mention, and surfaces them before the opportunity closes. It drafts the outreach. It tracks the reply. It reminds you to follow up when the timing is right, not when you remembered to check the spreadsheet.

The difference between a CRM and an AI outbound system is the difference between a filing cabinet and a sales rep. One stores information. The other does something with it.

Build the system →
5 min readAI Sales Automation · B2B CRM · Outbound
B2B Lead Generation

Why Your Cold Emails Sound Like Everyone Else (And How AI Fixes It Without Making It Worse)

Here is a cold email you have definitely received. "Hi [First Name], I came across your profile and was really impressed by what you are doing at [Company]." You deleted it. Everyone deletes it. And yet thousands of founders send this every single day.

The problem is not cold email. The problem is lazy cold email. The kind that treats personalization as inserting a first name and calling it done.

AI-powered outbound done right does not blast templates. It reads buying signals. It identifies when a prospect just posted about a problem you solve, hired for a role that signals budget, or engaged with a competitor's content. Then it drafts an email that references something real. Something they actually did or said. That is not creepy. That is called paying attention.

The founders getting replies in 2026 are not sending more emails. They are sending fewer, better-timed, better-targeted ones. The volume game is dead. The signal game is just starting.

Fix my outreach →
6 min readB2B Lead Generation · AI Outbound · Cold Email
Founder-Led Sales

You Do Not Need a Sales Team. You Need a Sales System.

Every bootstrapped B2B founder hits the same wall. Things are going okay. You hire a sales rep. They spend three months learning your product. By month six you are paying a salary to someone still not closing at your rate. The problem was never headcount.

The problem was that your sales process only existed inside your head. An AI sales system forces you to extract that process and make it repeatable. The signal detection, the outreach sequence, the follow-up cadence, the qualification criteria. All of it gets built into a system that runs without you having to remember to run it.

What most founders discover after building one is that they did not need more people. They needed the chaos removed. Once the system handles the top of funnel, finding signals, starting conversations, and warming leads, the founder can focus on the part that actually requires a human: closing.

You will close more deals with a great system and no team than with a bad team and no system. That is not a hot take. That is just what the numbers say every time.

Build my system →
5 min readFounder-Led Sales · Sales Automation · B2B SaaS

Get weekly notes on AI sales systems for founders.

No fluff. No courses. Just what is working in outbound AI right now.

Subscribe