Taking new clients now

AI systems
that close
deals.

I build AI outbound and sales systems for small B2B teams. More qualified meetings. No extra headcount. Done for you and live in days.

Fire the Engine See what I build
40+
Systems Built
<1 wk
Avg. Delivery
25yr
Sales Experience
5.0
Client Rating
AI Outbound· Lead Qualification· Sales Automation· Custom Dashboards· Landing Pages· Signal Intelligence· Done For You· Founder-Led· No Long Contracts· Live in Days· AI Outbound· Lead Qualification· Sales Automation· Custom Dashboards· Landing Pages· Signal Intelligence· Done For You· Founder-Led· No Long Contracts· Live in Days·
What I Build

Two focused services.
Built for your outcome.

No templates. No agency handoffs. Every project is scoped and built specifically for what your business actually needs.

01

Modern Websites & Landing Pages

A sharp, high-design presence that positions you clearly and moves visitors toward a conversation. Built to convert, not just look good.

Custom Design Animations Mobile First High-Converting
02

AI Systems & Dashboards

Clean internal tools, mini-apps, and full AI operating systems tailored to your needs. Replaces manual chaos with autonomous workflows that handle outbound, follow-ups, and lead qualification.

AI Workflows Custom Dashboards Outbound Automation Real-Time Data

Need ongoing AI support?

I also offer AI Implementation (Claude Cowork), a monthly done-for-you service where I manage and optimize your AI workflows, automations, and systems. You stay focused on the business. I keep the engine running.

Ask About This
Watch First: 2 minutes
See exactly what I build and how it works
Built for small B2B teams
Live in under 7 days
No long-term contracts
Done-for-you delivery
The Process

From zero to running.
In days, not months.

No long discovery phases. No back-and-forth for weeks. Here is exactly how it goes.

01

Fire the Engine

We talk for 30 minutes. You tell me what you're building, what's broken, and where you want to go. No pitch from me.

02

I Scope the System

I map out exactly what to build and how it connects to your business. You get a clear plan before anything starts.

03

Build Starts Fast

I build it. You get updates as it comes together. Most projects are ready within 7 days.

04

You Launch and Scale

Your system goes live. You start seeing results. I stay close to make sure it performs the way it should.

Barbara de Guzman, AI Systems Architect
Barbara de Guzman
AI Systems Architect, Hunter Engine
25 years in B2B sales & customer leadership
40+ AI sales systems deployed for B2B teams
International roles across Qatar, Dubai, Atlanta, Singapore and Philippines
Solo operator. One point of contact. No agency overhead.
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About

Not an agency.
Not a freelancer.
A builder.

I'm Barbara. I spent 25 years in B2B sales and operations across four countries before I figured out that the tools most small teams use are built for enterprise budgets. So I built my own.

Hunter Engine exists because founders doing their own sales shouldn't have to choose between expensive software, overpriced agencies, or building everything themselves. You get a system. You get results. You don't get a monthly retainer for someone to explain what they're still figuring out.

One person. One point of contact. Clear deliverables and fast execution. That's the deal.

"I build infrastructure, not hand-holding. Assets that live in the background and convert on command."

Start a conversation
40+
Systems Deployed
7 days
Average Delivery
5.0
Average Rating
Get Started

Let's see if we're a fit.

Tell me about your business. No pitch. Just a real conversation about what you're trying to build and whether I can help you build it fast.

Fire the Engine
Taking new clients
FAQ

Questions people actually ask.

No, I will not ask you to sign a 12-month contract. Yes, I build fast. Here is everything else.

Most projects are live within 7 to 7 days. Websites and landing pages on the faster end. AI operating systems on the longer end — all within 7 days. I scope everything before we start so you know exactly what to expect and when.
Not at all. You tell me what your business does, what is broken, and what outcome you want. I handle the technical build entirely. You review and approve. That is the full extent of your technical involvement.
With an agency you pay for overhead, account managers, and junior staff doing the actual work. With most freelancers you get execution without strategy. I bring 25 years of B2B sales experience to every build. I understand the business outcome before I write a single line of code. One person, one point of contact, no middlemen.
The AI Systems Audit is a deep diagnostic of your current sales process. I map what to automate, what to build, and in what order. Delivered as a written action plan. It costs $697 and is fully waived if you move forward with a build. If you are not sure what you need yet, the audit is the right first step.
Yes. Claude Cowork is my ongoing AI implementation service where I manage and optimize your workflows, automations, and systems on a monthly basis. You focus on running the business. I keep the engine running.
It depends on your business, but a typical setup includes signal detection (monitoring LinkedIn, job boards, and intent data for buying signals), automated outreach sequences with personalized copy, a lead qualification layer, and a dashboard so you can see what is working. Everything built to run without you babysitting it daily.
Click Fire the Engine. Fill out the short form. It takes about 3 minutes. I review it and come back to you within 24 hours with either a proposal or a few follow-up questions. No sales call required upfront.
From the Field

Things founders actually need to know.

No thought leadership fluff. No 47-step frameworks. Just honest writing about AI, sales, and building without a team.

AI Sales Automation

Your CRM Is Not a Sales System. It Is a Graveyard.

You have 400 contacts in your CRM. Eighty percent have not heard from you in six months. Twelve percent have a note that says "follow up" with no date. The rest are a mystery even to you. This is not a leads problem. It is a system problem.

Most B2B founders doing founder-led sales spend more time logging activities into their CRM than actually selling. The CRM becomes the job. The selling becomes the afterthought. And somewhere between tagging a contact as "warm" and writing a follow-up task you will never do, a qualified buyer found someone else who actually showed up.

An AI sales automation system does not replace your CRM. It replaces the manual chaos around it. It watches for signals like a LinkedIn comment, a job posting, or a competitor mention, and surfaces them before the opportunity closes. It drafts the outreach. It tracks the reply. It reminds you to follow up when the timing is right, not when you remembered to check the spreadsheet.

The difference between a CRM and an AI outbound system is the difference between a filing cabinet and a sales rep. One stores information. The other does something with it.

Build the system →
5 min readAI Sales Automation · B2B CRM · Outbound
B2B Lead Generation

Why Your Cold Emails Sound Like Everyone Else (And How AI Fixes It Without Making It Worse)

Here is a cold email you have definitely received. "Hi [First Name], I came across your profile and was really impressed by what you are doing at [Company]." You deleted it. Everyone deletes it. And yet thousands of founders send this every single day.

The problem is not cold email. The problem is lazy cold email. The kind that treats personalization as inserting a first name and calling it done.

AI-powered outbound done right does not blast templates. It reads buying signals. It identifies when a prospect just posted about a problem you solve, hired for a role that signals budget, or engaged with a competitor's content. Then it drafts an email that references something real. Something they actually did or said. That is not creepy. That is called paying attention.

The founders getting replies in 2026 are not sending more emails. They are sending fewer, better-timed, better-targeted ones. The volume game is dead. The signal game is just starting.

Fix my outreach →
6 min readB2B Lead Generation · AI Outbound · Cold Email
Founder-Led Sales

You Do Not Need a Sales Team. You Need a Sales System.

Every bootstrapped B2B founder hits the same wall. Things are going okay. You hire a sales rep. They spend three months learning your product. By month six you are paying a salary to someone still not closing at your rate. The problem was never headcount.

The problem was that your sales process only existed inside your head. An AI sales system forces you to extract that process and make it repeatable. The signal detection, the outreach sequence, the follow-up cadence, the qualification criteria. All of it gets built into a system that runs without you having to remember to run it.

What most founders discover after building one is that they did not need more people. They needed the chaos removed. Once the system handles the top of funnel, finding signals, starting conversations, and warming leads, the founder can focus on the part that actually requires a human: closing.

You will close more deals with a great system and no team than with a bad team and no system. That is not a hot take. That is just what the numbers say every time.

Build my system →
5 min readFounder-Led Sales · Sales Automation · B2B SaaS